How we find your competitive advantage
Our processes improve your existing business, identify you competitive advantages and improve their utilisation to improve your business’s valuation and margin
What we do
Most companies are blind to their latent competitive advantages, and so underperform. We’ve defined processes to systematically identify latent sources of competitive advantage and make them real.
We look to a company’s value chain to identify resources that can provide a competitive advantage. We then work with you to determine how you can manage and exploit those resources to create an enduring competitive advantage.
Identify the scene your
business competes in
Protect your assets
Illuminate your most
valuable resources
Amplify your competitive
position
We look to a company’s value chain to identify resources that can provide a competitive advantage. We then work with you to determine how you can manage and exploit those resources to create an enduring competitive advantage.
How we find your competitive advantage
Our processes improve your existing business, identify you competitive advantages and improve their utilisation to improve your business’s valuation and margin
ScenaTM investigates the competitive theatre in which your business competes, and sets the scene for action.
How it works
The process investigates multiple dimensions of the competitive theatre by;
Asking defined and tested questions.
Providing a detailed report and presentation assessing your business, in your competitive theatre.
Key Outcome
Identify and define the competitive challenges interfering with your key business goals.
Most business value resides in intangible resources and capabilities, for example brands, processes, relationships, inventions, information and know-how. Your business’s ability to generate value greatly increases once the valuable intangible resources and capabilities are identified and precisely articulated.
How It works
The process investigates multiple dimensions of the competitive theatre by;
Asking precisely targeted and tested questions of your key personnel
A report and a presentation are provided that articulates which are your most important resources and capabilities, and why
Key Outcome
Precise knowledge of your competitive advantages enables optimal leverage to address challanges.
AmplioTM maps your valuable resources and capabilities identified by LumioTM
How it works
The process investigates multiple dimensions of the competitive theatre by;
Mapping your valuable resources and capabilities identified by lumioTM
We use our extensive library of competitive advantage models to identify models, resources and capabilities for amplifying and protecting your competitive position
We work with you to adapt the models to your specific circumstances detailed by scenaTM.
Key Outcome
Amplio articulates how to use and protect your most valuable resources and capabilities to increase competitive position, value and margins.
How we find your competitive advantage
Our processes improve your existing business, identify you competitive advantages and improve their utilisation to improve your business’s valuation and margin
ScenaTM investigates the competitive theatre in which your business competes, and sets the scene for action.
How it works
The process investigates multiple dimensions of the competitive theatre by;
Asking defined and tested questions.
Providing a detailed report and presentation assessing your business, in your competitive theatre.
Key Outcome
Identify and define the competitive challenges interfering with your key business goals.
Most business value resides in intangible resources and capabilities, for example brands, processes, relationships, inventions, information and know-how. Your business’s ability to generate value greatly increases once the valuable intangible resources and capabilities are identified and precisely articulated.
How It works
The process investigates multiple dimensions of the competitive theatre by;
Asking precisely targeted and tested questions of your key personnel
A report and a presentation are provided that articulates which are your most important resources and capabilities, and why
Key Outcome
Precise knowledge of your competitive advantages enables optimal leverage to address challanges.
AmplioTM maps your valuable resources and capabilities identified by LumioTM
How it works
The process investigates multiple dimensions of the competitive theatre by;
Mapping your valuable resources and capabilities identified by lumioTM
We use our extensive library of competitive advantage models to identify models, resources and capabilities for amplifying and protecting your competitive position
We work with you to adapt the models to your specific circumstances detailed by scenaTM.
Key Outcome
Amplio articulates how to use and protect your most valuable resources and capabilities to increase competitive position, value and margins.
Tangible Client Needs
Possible Scenarios
A business is diminished by competition and to enable growth an enduring competitive advantage needs to be found or confirmed
New intellectual property needs protection to make a competitive advantage durable
It is unknown whether a new business idea can outcompete, and consequently is worth pursuing. Our proven process determines whether the idea has a competitive advantage, or will struggle.
A business is trying to maximise its valuation ahead of a trade sale. We determine how to leverage intangibles to build a stronger balance sheet and how to communicate value to buyers.
Top Engaged Industry Sectors
- Advanced Manufacturing
- Energy
- Space & Defence
- Medical Technology
- Mining Equipment & Technology
- Information Technology
Lifestyle Travel Photo Item ID: 127546394 / Shutterstock.com
How did Apple become the most valuable company?
Apple has grown from a tiny home business to a market value of US$2.9trillion (that’s about twice Australia’s GDP), making it the most valuable company in 2022. Understanding this could increase the value of your company, which is important if you are preparing for sale or investment. The distribution of value for..
Read moreHow we protect your competitive advantage
Our focus is paying close attention to your needs to provide individualised advice and recommendations, and then acting on your instructions in a timely manner to meet your deadlines.
Protecting your competitive advantage can;
- Make the value of your business long-lasting
- Create durable margins
- Persuade investors and buyers
- Reassure stakeholders
- Show you have something special
- Give you a seat at the table
Patents
Technology development can give a business a competitive advantage. We can make the advantage long-lasting by assisting you obtain patents for your new technology. Investors can be particularly interested in a company’s patent portfolio.
Trade secrets
Keeping business and technical information secret can be a powerful way to maintain competitive advantage. We can assist you to determine whether secrecy is the right approach and how to trigger legal protection for your secrets.
Trademarks
When business reputation and brand drives sales – which is the case for most businesses –trademarks can be a very significant source of competitive advantage. Trade marks can be a company’s greatest assets, especially in the context of a trade sale. We can make a reputational and brand advantage durable by assisting you to register your trademarks.
Designs
Good industrial designs create a strong emotional connection between customers and products, driving sales and brand loyalty, and can be an important source of competitive advantage. We can make an industrial design advantage last longer by assisting you to register your industrial designs.
Cherry-hai ID: 651278023 / Shutterstock.com
Client Testimonials
Wil Grullemans
General Manager,
Nordiko Quarantine Systems Pty Ltd
Justin is organised, efficient and reliable. I have found him to be trustworthy and to consistently honour his commitments.
Melitta Jercher
IP Rights Officer,
The University of Sydney
Justin’s attention to detail, immediate grasp of complex concepts, and congenial manner has gained him great respect amongst the University’s researchers.
Mark Hunt
TomaHawk DownHole,
USA
Our offices are nearly half a world apart, yet I was able to get responses and updates from Justin in a fraction of the time needed to hear from a local IP attorney.
Ethan Nyholm
Director,
Standard Technical Merchandise
I need to trust that the people I work with not only understand my business and what I’m trying to achieve but also their speciality. I have found Justin to have this in spades. Justin was able to quickly grasp, communicate and drill down to the core of the matter.
Dr. J. Elsey
Director,
ASIGA
Dr Blows has drafted and managed our patent portfolio over many years and I'm impressed by the consistent high standard of service and attention to detail.
Lindsay Powles
HW SW ASIC and FPGA Design Engineer,
Zeptonics Pty Ltd
Justin's detailed understanding coupled with some amazingly strong wording in drafting claims always results in strong patents capturing all permutations of embodiments.
For Enquiries
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